SUNsellers Sales & Lead Gen Academy

ABOUT SUNSELLERS

Helping Solar Sales
Leaders Win

the Right Way.

SUNsellers exists to help solar companies sell on value, protect margin, and build lasting customer trust. We combine real-world sales leadership with proven systems that work.

Chris Pemberton
Solar Sales and Lead Generation

Meet Chris

Founder. Sales Leader. Coach.
Solar Advocate.

I’ve built multiple 7-figure solar businesses across Australia and helped other solar operators build multi-million dollar businesses of their own.

But SUNsellers was not built from theory.

Before solar, I built an electrical business with 20 vans on the road. From the outside, it looked successful. Behind the scenes, I was working 70-hour weeks, carrying wholesaler debt, and running a business that felt like a job I could not quit.

Solar changed everything, but I had to learn the sales lessons the hard way. I had to learn how to sell value, protect margin, train closers, and stop losing good deals to cheaper quotes.

SUNsellers exists so Australian solar operators do not have to learn those lessons the slow way.

We help solar businesses build sales teams that can close with confidence, protect margin, and win on value without relying on the owner to hold every deal together.

TEDx Speaker

Spoke at TEDxAuckland on creativity, mindset, and unlocking human potential.

7-Figure Operator

Built and led high-performing trade and solar businesses with real teams, real pressure, and real targets.

Sales Leadership Award 2022

Recognised for sales leadership by the National Sales Academy.

CEO of the Year 2026

Recipient of the Residential Trade Services CEO of the Year from APAC Insider’s Australian CEO Excellence Awards.

Our mission is simple: help solar professionals sell with confidence, deliver more value, and build businesses that last.

WHAT WE STAND FOR

Integrity

We do the right thing, always. For our clients, their teams, and their customers.

Sales Discipline

Process, consistency, and accountability create predictable results.

Margin Protection

We help you stop leaving money on the table and defend your value.

Better Customer Outcomes

Better conversations lead to better decisions and raving fans for life.

SUNsellers Sales & Lead Gen Academy

CONNECTED TO THE INDUSTRY

We Learn From the Best-So You Can Be the Best.

We're in the room with top sales leaders, business builders, and industry experts-so we con bring back the strategies, frameworks. and insights that move the needle for solar teams

Want to see if SUNsellers is the right fit?

Let's talk about your goals and how we can help you get there.