SUNsellers Sales & Lead Gen Academy
About SUNsellers

Built for ethical solar growth

SUNsellers.com.au helps solar professionals, installation businesses, owners, and junior sales staff grow with practical coaching, proven systems, and a strong commitment to integrity.

The business exists to reduce pushback, create happier customers, and help more quality installs happen through better conversations, better leadership, and better sales process design.

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Mission

Practical systems that build trust

SUNsellers was created to help raise the standard of solar selling. The focus is simple: give teams the tools, language, and leadership support they need to sell with confidence while protecting the customer experience.

Ethical selling

Lead support

Sales coaching

Plug-and-play systems

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How SUNsellers helps teams grow

From frontline conversations to leadership systems, SUNsellers supports solar businesses with practical frameworks that improve trust, performance, and long-term results.

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Story

Founded by proven leadership

SUNsellers is led by Chris Pemberton, founder, director, and sales manager of multiple 7-figure solar companies, TEDx speaker, business accelerator, and recipient of the 2022 Sales Leadership Award from the National Sales Academy.

7-figure experience

TEDx speaker

Award-winning leadership

Approach

Coaching built for action

Programs like The Green Deal Sales Engine and The Green Deal Profit System are designed to help teams implement what works quickly, with less guesswork and more consistency across the business.

Clear frameworks

Repeatable process

Measurable growth

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Impact

Better outcomes for everyone

When solar businesses sell with integrity, homeowners feel more confident, teams face less resistance, and the industry earns stronger trust. That is the kind of impact SUNsellers is working to create.

Less pushback

Happier customers

More installs

★★★★★

“SUNsellers is built on the belief that solar sales can be both high-performing and high-integrity. The goal is to help businesses grow in a way that customers can trust and teams can sustain.”

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Chris Pemberton

Founder

SUNsellers.com.au